Contemporary advertising / Courtland L. Bovée, William F. Arens.
Material type:
TextSeries: The Irwin series in marketingPublication details: Homewood, Ill. : Irwin, 1989.Edition: 3rd edDescription: xxv, 662, 9, 4, 22, 12 p. : ill. (some col.) ; 28 cmISBN: - 0256065195 :
- 659.1 19
- HF5821 .B62 1989
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Valco Hall Library | Reference | 000100500605 (Browse shelf(Opens below)) | Available | 000906 | ||
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Valco Hall Library | Reference | 000100500606 (Browse shelf(Opens below)) | Available | 000907 | ||
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Valco Hall Library | Reference | 000100500607 (Browse shelf(Opens below)) | Available | 000908 | ||
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Valco Hall Library | Reference | 000100500608 (Browse shelf(Opens below)) | Available | 000909 |
Includes index.
Bibliography: p. 1-9 (3rd group)
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