Contemporary advertising / (Record no. 36558)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00876pam a2200277 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 4801000 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20220304174251.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 880316s1989 ilua b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 88010302 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0256065195 : |
| Terms of availability | $39.95 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | DLC |
| Modifying agency | DLC |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5821 |
| Item number | .B62 1989 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| Edition number | 19 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Bovée, Courtland L. |
| 9 (RLIN) | 14964 |
| 245 10 - TITLE STATEMENT | |
| Title | Contemporary advertising / |
| Statement of responsibility, etc. | Courtland L. Bovée, William F. Arens. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3rd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Homewood, Ill. : |
| Name of publisher, distributor, etc. | Irwin, |
| Date of publication, distribution, etc. | 1989. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxv, 662, 9, 4, 22, 12 p. : |
| Other physical details | ill. (some col.) ; |
| Dimensions | 28 cm. |
| 440 #4 - SERIES STATEMENT/ADDED ENTRY--TITLE | |
| Title | The Irwin series in marketing |
| 9 (RLIN) | 87676 |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Bibliography: p. 1-9 (3rd group) |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Advertising. |
| 9 (RLIN) | 87677 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Arens, William F. |
| 9 (RLIN) | 87678 |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | 7 |
| b | cbc |
| c | orignew |
| d | 1 |
| e | ocip |
| f | 19 |
| g | y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Lost status | Collection code | Home library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Koha item type |
|---|---|---|---|---|---|---|---|---|
| Reference | Valco Hall Library | 02/15/2021 | 000100500605 | 000906 | 02/15/2021 | Books | ||
| Reference | Valco Hall Library | 02/15/2021 | 000100500606 | 000907 | 02/15/2021 | Books | ||
| Reference | Valco Hall Library | 02/15/2021 | 000100500607 | 000908 | 02/15/2021 | Books | ||
| Reference | Valco Hall Library | 02/15/2021 | 000100500608 | 000909 | 02/15/2021 | Books |