International marketing / Philip R. Cateora, Mary C. Gilly, John L. Graham.

By:

Cateora, Philip R

Contributor(s):

Gilly, Mary C
Graham, John L

Material type: Text

TextPublication details: New York, NY : McGraw-Hill/Irwin, c2011.Edition: 15th edDescription: 1 online resource (xxxiii, 622 pages : color illustrations, color maps)Subject(s):

Export marketing
International business enterprises
Entreprises multinationales
Export marketing
International business enterprises

DDC classification:

658.8/4 22

LOC classification:

HF1416

Online resources:

Free eBook from the Internet Archive

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International marketing / Philip R. Cateora, Mary C. Gilly, John L. Graham.

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