International marketing / (Record no. 51178)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01645cam a2200397Ma 4500 |
| 001 - CONTROL NUMBER | |
| control field | on1256250073 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OCoLC |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240717104841.0 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS | |
| fixed length control field | m o d |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION | |
| fixed length control field | cr ||||||||||| |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 100513s2011 nyuab ob 001 0 eng d |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| Canceled/invalid LC control number | 2010020200 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| Canceled/invalid ISBN | 9780073529943 (alk. paper) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| Canceled/invalid ISBN | 007352994X (alk. paper) |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (OCoLC)1256250073 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | INARC |
| Language of cataloging | eng |
| Transcribing agency | INARC |
| Modifying agency | OCLCO |
| -- | OCLCF |
| -- | OCLCO |
| -- | OCLCL |
| 050 04 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF1416 |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8/4 |
| Edition number | 22 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Cateora, Philip R. |
| 9 (RLIN) | 45490 |
| 245 10 - TITLE STATEMENT | |
| Title | International marketing / |
| Statement of responsibility, etc. | Philip R. Cateora, Mary C. Gilly, John L. Graham. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 15th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New York, NY : |
| Name of publisher, distributor, etc. | McGraw-Hill/Irwin, |
| Date of publication, distribution, etc. | c2011. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 1 online resource (xxxiii, 622 pages : |
| Other physical details | color illustrations, color maps) |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Export marketing. |
| 9 (RLIN) | 43452 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | International business enterprises. |
| 9 (RLIN) | 1079 |
| 650 #6 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Entreprises multinationales. |
| 9 (RLIN) | 36817 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Export marketing. |
| Source of heading or term | fast |
| Authority record control number or standard number | (OCoLC)fst00918703 |
| 9 (RLIN) | 43452 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | International business enterprises. |
| Source of heading or term | fast |
| Authority record control number or standard number | (OCoLC)fst00976774 |
| 9 (RLIN) | 1079 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Gilly, Mary C. |
| 9 (RLIN) | 45491 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Graham, John L. |
| 9 (RLIN) | 45492 |
| 758 ## - RESOURCE IDENTIFIER | |
| Relationship information | has work: |
| Label | International marketing (Text) |
| Real World Object URI | https://id.oclc.org/worldcat/entity/E39PD39V6cc7yHdRKQW3YrFXFq |
| Relationship | https://id.oclc.org/worldcat/ontology/hasWork |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://koha.ucc.edu.gh/cgi-bin/koha/opac-retrieve-file.pl?id=c358e818da5ec10f48b49bffe595a871">https://koha.ucc.edu.gh/cgi-bin/koha/opac-retrieve-file.pl?id=c358e818da5ec10f48b49bffe595a871</a> |
| Public note | Free eBook from the Internet Archive |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Ebook |
| 948 ## - LOCAL PROCESSING INFORMATION (OCLC); SERIES PART DESIGNATOR (RLIN) | |
| h (OCLC) | NO HOLDINGS IN GHUCC - 1 OTHER HOLDINGS |
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