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1.
International marketing / Philip R. Cateora, John L. Graham. by Series: The McGraw-Hill/Irwin series in marketing
Edition: 11th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Irwin McGraw-Hill, c2002
Availability: Items available for loan: UCC Main Library (5)Call number: HF1416.C28, ...

2.
Contemporary advertising / William F. Arens. by Series: McGraw-Hill/Irwin series in marketing
Edition: 8th ed.
Material type: Text Text; Format: print optical disc; Literary form: Not fiction
Publication details: Boston : McGraw-Hill Irwin, �2002
Availability: Items available for loan: UCC Main Library (2)Call number: HF5821.Ar3, ...

3.
Marketing management : a strategic, decision-making approach / Harper W. Boyd, Jr. [and others]. by Series: McGraw-Hill/Irwin series in marketing
Edition: 4th ed.
Material type: Text Text; Format: print optical disc; Literary form: Not fiction
Publication details: Boston, Mass. : McGraw-Hill, �2002
Availability: Items available for loan: School of Business Library (2)Call number: HF5415.13.M34, ...

4.
Marketing research / Donald R. Cooper, Pamela S. Schindler. by Series: McGraw-Hill/Irwin series in marketing
Edition: 1st ed.
Material type: Text Text; Format: print optical disc; Literary form: Not fiction
Publication details: New York : McGraw-Hill/Irwin, �2006
Availability: Items available for loan: Kwame Nkrumah Hall Library (1)Call number: HF5415.C77.

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