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1.
Retailing management / Michael Levy, Barton A. Weitz. by Series: The Irwin McGraw-Hill series in marketing
Edition: 3rd ed., international ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass., [etc.] : Irwin/McGraw-Hill, cop. 1998
Availability: Items available for loan: Faculty of Education Library (2)Call number: HF5429.L57, ... Kwame Nkrumah Hall Library (1)Call number: HF5429.L57. Oguaa Hall Library (1)Call number: HF5429.L57. School of Business Library (2)Call number: HF5429.L57, ... UCC Main Library (2)Call number: HF5429.L57, ...

2.
Advertising and promotion an integrated marketing communications perspective George E. Belch & Michael A. Belch. by Series: The Irwin/McGraw-Hill series in marketing
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. Irwin/McGraw-Hill 1998
Other title:
  • Introduction to advertising and promotion
Availability: Items available for loan: Faculty of Education Library (2)Call number: HF5823.B41, ... Kwame Nkrumah Hall Library (3)Call number: HF5823.B41, ... Oguaa Hall Library (1)Call number: HF5823.B41 . UCC Main Library (10)Call number: HF5823.B41, ...

3.
Marketing [electronic resource] / Eric N. Berkowitz [and others]. by Series: Irwin/McGraw-Hill series in marketing
Edition: 6th ed.
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publication details: Boston : Irwin/McGraw-Hill, �2000
Availability: Items available for loan: Faculty of Science and Technology Education Library (1)Call number: HF5415.M34. Kwame Nkrumah Hall Library (1)Call number: HF5415.M34. UCC Main Library (2)Call number: HF5415.M34, ...

4.
Marketing management : knowledge and skills / J. Paul Peter, James H. Donnelly, Jr. by Series: The Irwin/McGraw-Hill series in marketing
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : Irwin/McGraw-Hill, c1998
Availability: Items available for loan: UCC Main Library (5)Call number: HF5415.13.P44, ...

5.
Basic marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy. by Series: Irwin/McGraw-Hill series in marketing
Edition: 13th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : Irwin/McGraw-Hill, �1999
Availability: Items available for loan: Casford Hall Library (1)Call number: HF5415.13.P42. Kwame Nkrumah Hall Library (1)Call number: HF5415.13.P42. UCC Main Library (6)Call number: HF5415.13.P42, ...

6.
Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson. by Series: Irwin/McGraw-Hill series in marketing
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : Irwin/McGraw-Hill, c1999
Availability: Items available for loan: UCC Main Library (1)Call number: HF5415.3P44.

7.
Global marketing : foreign entry, local marketing & global management / Johny K. Johansson. by Series: The Irwin/McGraw-Hill series in marketing
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : Irwin/McGraw-Hill, 2000
Availability: Items available for loan: Faculty of Education Library (1)Call number: HF1416.J61. UCC Main Library (2)Call number: HF1416.J61, ...

8.
Business marketing : connecting strategy, relationships, and learning / F. Robert Dwyer, John Tanner. by Series: The Irwin/McGraw-Hill series in marketing
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : Irwin/McGraw-Hill, 1999
Availability: Items available for loan: Kwame Nkrumah Hall Library (1)Call number: HF5415.D97. UCC Main Library (2)Call number: HF5415.D97, ...

9.
Strategic marketing management cases / David W. Cravens, Charles W. Lamb, Jr., Victoria L. Crittenden. by Series: Irwin/McGraw-Hill series in marketing
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : Irwin/McGraw-Hill, 1999
Availability: Items available for loan: Faculty of Education Library (3)Call number: HF5415.C84, ... Kwame Nkrumah Hall Library (1)Call number: HF5415.C85. UCC Main Library (2)Call number: HF5415.C84, ...

10.
International and global marketing : concepts and cases / [edited by] Taylor W. Meloan, John L. Graham. by Series: Irwin/McGraw-Hill series in marketing
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : Irwin/McGraw Hill, �1998
Other title:
  • International & global marketing
Availability: Items available for loan: School of Business Library (1)Call number: HF1416.In8.

11.
Business marketing : connecting strategy, relationships, and learning / F. Robert Dwyer, John Tanner. by Series: Irwin/McGraw-Hill series in marketing
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : Irwin/McGraw-Hill, 1999
Availability: Items available for loan: School for Development Studies Library (2)Call number: HF5415.D97, ... School of Business Library (3)Call number: HF5415.D97, ...

12.
A preface to marketing management / J. Paul Peter, James H. Donnelly, Jr. by Series: The Irwin/McGraw-Hill series in marketing
Edition: 9th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill/Irwin, c2003
Availability: Items available for loan: School of Business Library (4)Call number: HF5415.13.P44, ...

13.
A preface to marketing management / J. Paul Peter, James H. Donnelly, Jr. by Series: The Irwin/McGraw-Hill series in marketing
Edition: 8th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : Irwin/McGraw-Hill, c2000
Availability: Items available for loan: Kwame Nkrumah Hall Library (1)Call number: HF5415.13.P44. School of Business Library (3)Call number: HF5415.13.P44, ... UCC Main Library (7)Call number: HF5415.13.P44, ...

14.
Fundamentals of selling : customers for life / Charles M. Futrell. by Series: Irwin/McGraw-Hill series in marketing
Edition: 6th ed., International ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : Irwin/McGraw-Hill, �1999
Availability: Items available for loan: Faculty of Education Library (6)Call number: HF5438.25.F98, ... School of Business Library (1)Call number: HF5438.25.F98. UCC Main Library (1)Call number: HF5438.25.F98.

15.
Consumer behavior : building marketing strategy / Del I. Hawkins [und weitere]. by Series: The Irwin/McGraw-Hill series in marketing
Edition: 9th ed.
Material type: Text Text; Format: print optical disc; Literary form: Not fiction
Publication details: Maidenhead : McGraw-Hill Education, 2004
Availability: Items available for loan: UCC Main Library (2)Call number: HF5415.33.U6H31, ...

16.
Consumer behavior : building marketing strategy / Del I. Hawkins, Roger J. Best, Kenneth A. Coney. by Series: Irwin/McGraw-Hill series in marketing
Edition: 8th ed.
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Publication details: Boston : Irwin/McGraw Hill, �2001
Availability: Items available for loan: UCC Main Library (5)Call number: HF5415.33.U6H31, ...

17.
Direct marketing : an integrated approach / William J. McDonald. by Series: Irwin/McGraw-Hill series in marketing
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : Irwin/McGraw-Hill, c1998
Availability: Items available for loan: UCC Main Library (3)Call number: HF5415.126.M14, ...

18.
Marketing research : a practical approach for the new Millennium / Joseph F. Hair, Jr., Robert P. Bush, David J. Ortinau. by Series: Irwin/McGraw-Hill series in marketing
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : Irwin/McGraw-Hill, c2000
Availability: Items available for loan: School of Business Library (3)Call number: HF5415.2.H12, ... UCC Main Library (1)Call number: HF5415.2.H12.

19.
Fundamentals of selling : customers for life / Charles M. Futrell. by Series: The Irwin/McGraw-Hill series in marketing
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : Irwin/McGraw-Hill, c2002
Availability: Items available for loan: School of Business Library (1)Call number: HF5438.25.F98.

20.
Direct marketing an integrated approach William J. McDonald by Series: Irwin/McGraw-Hill series in marketing
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston Irwin/McGraw-Hill c 1998
Availability: Items available for loan: UCC Main Library (1)Call number: HF5415.126.D14.

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