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	1.	Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson. by Peter, J. Paul Olson, Jerry C. (Jerry Corrie), 1944- Series: Irwin/McGraw-Hill series in marketing Edition: 5th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Boston : Irwin/McGraw-Hill, c1999 Online resources: Publisher description Table of contents Contributor biographical information Availability: Items available for loan: UCC Main Library (1)Call number: HF5415.3P44. Place hold Save to lists Add to cart (remove)
	2.	Consumer behavior & marketing strategy / J. Paul Peter, Jerry C. Olson. by Peter, J. Paul Olson, Jerry C. (Jerry Corrie), 1944- Edition: 9th ed. Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: New York : McGraw-Hill Irwin, �2010 Other title: Consumer behavior and marketing strategy Online resources: Table of contents Table of contents Availability: Items available for loan: UCC Main Library (2)Call number: HF5415.3.P44, ... Place hold Save to lists Add to cart (remove)

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