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Introduction to marketing / Charles Lamb, Joseph F. Hair, Carl McDaniel. by
Edition: 8th ed.
Material type:  Text; Format:
print
; Literary form:
Not fiction
; Audience:
Specialized;
Publication details: Mason, Ohio : London : South-Western ; Thomson Learning [distributor], 2006
Availability: Items available for loan: UCC Main Library (2)Call number: HF5415.M14, ...
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The future of business / Larry J. Gitman, Carl McDaniel. by
Edition: Millennium ed.
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Cincinnati, Ohio : South-Western College Pub., 2000
Availability: Items available for loan: School of Business Library (2)Call number: HD70.U5 G44, ...
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6.
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Introduction to marketing / McDaniel, Lamb, Hair. by
Edition: 8th ed.
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Australia : Thomson/South-Western, �2006
Availability: Items available for loan: School of Business Library (1)Call number: HF5415.M14.
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Marketing research essentials. / Carl McDaniel, Jr., Roger Gates. by
Edition: 7th ed.
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Hoboken, N.J. : Chichester : Wiley ; John Wiley [distributor], c2010
Availability: Items available for loan: School of Business Library (2)Call number: HF5415.2.M14, ...
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Marketing research essentials / Carl McDaniel, Jr., Roger Gates. by
Edition: 2nd ed.
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Cincinnati, Ohio : South-Western College Pub., c1998
Availability: Items available for loan: Faculty of Education Library (1)Call number: HF5415.2.M14.
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MKTG 5. / [Charles W. Lamb, Joseph F. Hair, Jr., Carl McDaniel]. by
Edition: 5th ed.
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Mason, Oh. : South-Western Pub., 2012
Other title:
- Marketing 5
- MKTG Five
- MKTG5
- Marketing Five
Availability: Items available for loan: School of Business Library (2)Call number: HF5415.L17, ...
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