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	1.	Essentials of marketing : a marketing strategy planning approach / William D. Perreault, Jr., Joseph P. Cannon, E. Jerome McCarthy. by Perreault, William D Cannon, Joseph P., Ph. D McCarthy, E. Jerome (Edmund Jerome) Edition: 12th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York : McGraw-Hill/Irwin, c2010 Availability: Items available for loan: Hospitality & Tourism Management Department Library (1)Call number: HF5415.P42. UCC Main Library (6)Call number: HF5415.P42, ... Place hold Save to lists Add to cart (remove)
	2.	Learning aid for Essentials of marketing / by William D. Perreault, Joseph P. Cannon, E. Jerome McCarthy. by Perreault, William D., Jr McCarthy, E. Jerome (Edmund Jerome) Cannon, Joseph P Perreault, William D., Jr. Essentials of marketing Edition: 12th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York, NY. : McGraw-Hill, �2010 Other title: Essentials of marketing Availability: Items available for loan: UCC Main Library (2)Call number: HF5415.P47, ... Place hold Save to lists Add to cart (remove)
	3.	Basic marketing : a marketing strategy planning approach / William D. Perreault, Jr., Joseph P. Cannon, E. Jerome McCarthy. by Perreault, William D McCarthy, E. Jerome Cannon, Joseph P McGraw-Hill [pbl] Edition: 18. ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York : McGraw-Hill Irwin, 2011 Availability: Items available for loan: UCC Main Library (1)Call number: HF5415.13.P42. Place hold Save to lists Add to cart (remove)

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