Contemporary advertising / Courtland L. Bovée, William F. Arens.
Material type:
TextSeries: The Irwin series in marketingPublication details: Homewood, Ill. : Irwin, 1986.Edition: 2nd edDescription: xxvii, 629, [45] p. : ill. (some col.) ; 28 cmISBN: - 0256033021
- 659.1 19
- HF5821 .B62 1986
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Valco Hall Library | Reference | 000100500602 (Browse shelf(Opens below)) | Available | 000903 | ||
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Valco Hall Library | Reference | 000100500603 (Browse shelf(Opens below)) | Available | 000904 | ||
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Valco Hall Library | Reference | 000100500604 (Browse shelf(Opens below)) | Available | 000905 |
Includes index.
Bibliography: p. [631]-[633].
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