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1.
International and global marketing : concepts and cases / [edited by] Taylor W. Meloan, John L. Graham. by Series: Irwin/McGraw-Hill series in marketing
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : Irwin/McGraw Hill, �1998
Other title:
  • International & global marketing
Availability: Items available for loan: School of Business Library (1)Call number: HF1416.In8.

2.
Business marketing : connecting strategy, relationships, and learning / F. Robert Dwyer, John Tanner. by Series: Irwin/McGraw-Hill series in marketing
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : Irwin/McGraw-Hill, 1999
Availability: Items available for loan: School for Development Studies Library (2)Call number: HF5415.D97, ... School of Business Library (3)Call number: HF5415.D97, ...

3.
Fundamentals of selling : customers for life / Charles M. Futrell. by Series: Irwin/McGraw-Hill series in marketing
Edition: 6th ed., International ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : Irwin/McGraw-Hill, �1999
Availability: Items available for loan: Faculty of Education Library (6)Call number: HF5438.25.F98, ... School of Business Library (1)Call number: HF5438.25.F98. UCC Main Library (1)Call number: HF5438.25.F98.

4.
Consumer behavior : building marketing strategy / Del I. Hawkins, Roger J. Best, Kenneth A. Coney. by Series: Irwin/McGraw-Hill series in marketing
Edition: 8th ed.
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Publication details: Boston : Irwin/McGraw Hill, �2001
Availability: Items available for loan: UCC Main Library (5)Call number: HF5415.33.U6H31, ...

5.
Social psychology / Robert A. Baron, Nyla R. Branscombe, Donn Byrne. by
Edition: 12th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Pearson Education/Allyn & Bacon, �2009
Online resources:
Availability: Items available for loan: UCC Main Library (1)Call number: HM1033.B26.

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