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1.
Strategic marketing / David W. Cravens, Nigel F. Piercy. by Series: McGraw-Hill/Irwin series in marketing
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill Irwin, c2003
Availability: Items available for loan: UCC Main Library (5)Call number: HF5415.135.C85, ...

2.
Contemporary advertising / William F. Arens. by Series: McGraw-Hill/Irwin series in marketing
Edition: 8th ed.
Material type: Text Text; Format: print optical disc; Literary form: Not fiction
Publication details: Boston : McGraw-Hill Irwin, �2002
Availability: Items available for loan: UCC Main Library (2)Call number: HF5821.Ar3, ...

3.
Essentials of marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy. by Series: McGraw-Hill/Irwin series in marketing
Edition: 10th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : McGraw-Hill/Irwin, �2006
Availability: Items available for loan: School of Business Library (1)Call number: HF5415.P41.

4.
Business marketing : connecting strategy, relationships, and learning / F. Robert Dwyer, John F. Tanner, Jr. by Series: McGraw-Hill/Irwin series in marketing
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill, �2002
Availability: Items available for loan: School of Business Library (3)Call number: HF5415.D96, ...

5.
Marketing management : a strategic, decision-making approach / Harper W. Boyd, Jr. [and others]. by Series: McGraw-Hill/Irwin series in marketing
Edition: 4th ed.
Material type: Text Text; Format: print optical disc; Literary form: Not fiction
Publication details: Boston, Mass. : McGraw-Hill, �2002
Availability: Items available for loan: School of Business Library (2)Call number: HF5415.13.M34, ...

6.
Marketing management : text and cases / Robert J. Dolan. by Series: McGraw-Hill/Irwin series in marketing
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill Irwin, �2002
Availability: Items available for loan: School of Business Library (2)Call number: HF5415.13.D71, ...

7.
Basic marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy. by Series: McGraw-Hill/Irwin series in marketing
Edition: 15th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : McGraw-Hill, 2005
Availability: Items available for loan: Faculty of Education Library (1)Call number: hf5415.13.P41. School of Business Library (2)Call number: HF5415.13.P41, ...

8.
Marketing : the core / Roger A. Kerin, Steven W. Hartley, William Rudelius. by Series: McGraw-Hill/Irwin series in marketing
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : McGraw-Hill/Irwin, c2004
Availability: Items available for loan: Faculty of Education Library (2)Call number: HF5415.K45, ... School of Business Library (5)Call number: HF5415.K45, ...

9.
Basic marketing : a global-managerial approach/ William D. Perreault, Jr., E. Jerome McCarthy. by Series: McGraw-Hill/Irwin series in marketing
Edition: 14th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill, c2002
Availability: Items available for loan: Oguaa Hall Library (2)Call number: HF5415.13.P42, ... School of Business Library (3)Call number: HF5415.13.P38, ... UCC Main Library (8)Call number: HF5415.13.P42, ...

10.
Marketing, principles & perspectives / William O. Bearden, Thomas N. Ingram, Raymond W. LaForge. by Series: McGraw-Hill/Irwin series in marketing
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : McGraw-Hill, �2001
Other title:
  • Marketing, principles and perspectives
Availability: Items available for loan: UCC Main Library (3)Call number: HF5415.1B38, ...

11.
Marketing research : within a changing information environment / Joseph F. Hair, Jr., Robert P. Bush, David J. Ortinau. by Series: McGraw-Hill/Irwin series in marketing
Edition: 2nd ed., International ed.
Material type: Text Text; Format: print optical disc; Literary form: Not fiction
Publication details: Boston : McGraw-Hill/Irwin, �2003
Availability: Items available for loan: School of Business Library (2)Call number: HF5415.2.H12, ...

12.
Fundamentals of selling : customers for life through service / Charles M. Futrell. by Series: McGraw-Hill/Irwin series in marketing
Edition: 9th ed.
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Publication details: Boston, Mass. : McGraw-Hill/Irwin, 2006
Availability: Items available for loan: Faculty of Education Library (1)Call number: HF5438.25.F95. School of Business Library (2)Call number: HF5438.25.F95, ...

13.
Internet marketing intelligence : research tools, techniques, and resources / Edward Forrest. by Series: McGraw-Hill/Irwin series in marketing
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : McGraw-Hill/Irwin, c2003
Availability: Items available for loan: School of Business Library (3)Call number: HF5415.2.F77, ...

14.
Marketing : principles & perspectives / William O. Bearden, Thomas N. Ingram, Raymond W. LaForge. by Series: McGraw-Hill/Irwin series in marketing
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill/Irwin, c2004
Availability: Items available for loan: Faculty of Education Library (1)Call number: HF5415.1.B38.

15.
Marketing research / Donald R. Cooper, Pamela S. Schindler. by Series: McGraw-Hill/Irwin series in marketing
Edition: 1st ed.
Material type: Text Text; Format: print optical disc; Literary form: Not fiction
Publication details: New York : McGraw-Hill/Irwin, �2006
Availability: Items available for loan: Kwame Nkrumah Hall Library (1)Call number: HF5415.C77.

16.
Consumer behavior : building marketing strategy / Del I. Hawkins, David L. Mothersbaugh. by Series: McGraw-Hill/Irwin series in marketing
Edition: 12th ed.
Material type: Text Text; Format: print optical disc; Literary form: Not fiction
Publication details: New York : McGraw-Hill Irwin, �2013
Online resources:
Availability: Items available for loan: UCC Main Library (3)Call number: HF5415.33.U6H31, ...

17.
Town meeting time; a handbook of parliamentary law [by] Richard B. Johnson, Benjamin A. Trustman [and] Charles Y. Wadsworth. by
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publication details: Boston, Little, Brown, 1962
Availability: Items available for loan: UCC Main Library (3)Call number: JF515.T66, ...

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