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1.
Essentials of marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy. by Series: McGraw-Hill/Irwin series in marketing
Edition: 9th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : McGraw-Hill, c2003
Availability: Items available for loan: UCC Main Library (3)Call number: HF5415.P42, ...

2.
Basic marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy. by Series: The Irwin series in marketing
Edition: 12th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chicago : Irwin, c1996
Availability: Items available for loan: UCC Main Library (4)Call number: HF5415.13.M12, ...

3.
Basic marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy. by Series: Irwin series in marketing
Edition: 12th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chicago : Irwin, �1996
Availability: Items available for loan: UCC Main Library (9)Call number: HF5415.13.M12, ...

4.
Basic marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy. by Series: Irwin/McGraw-Hill series in marketing
Edition: 13th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : Irwin/McGraw-Hill, �1999
Availability: Items available for loan: Casford Hall Library (1)Call number: HF5415.13.P42. Kwame Nkrumah Hall Library (1)Call number: HF5415.13.P42. UCC Main Library (6)Call number: HF5415.13.P42, ...

5.
Basic marketing : a global-managerial approach / E. Jerome McCarthy, William D. Perreault, Jr. by Series: Irwin series in marketing
Edition: 11th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Homewood, IL : Irwin, �1993
Availability: Items available for loan: UCC Main Library (1)Call number: HF5415.13M12.

6.
Essentials of marketing : a marketing strategy planning approach / William D. Perreault, Jr., Joseph P. Cannon, E. Jerome McCarthy. by
Edition: 12th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill/Irwin, c2010
Availability: Items available for loan: Hospitality & Tourism Management Department Library (1)Call number: HF5415.P42. UCC Main Library (6)Call number: HF5415.P42, ...

7.
Learning aid for Essentials of marketing / by William D. Perreault, Joseph P. Cannon, E. Jerome McCarthy. by
Edition: 12th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York, NY. : McGraw-Hill, �2010
Other title:
  • Essentials of marketing
Availability: Items available for loan: UCC Main Library (2)Call number: HF5415.P47, ...

8.
Basic marketing : a managerial approach / E. Jerome McCarthy, William D. Perreault, Jr. by Series: Irwin series in marketing
Edition: 9th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Homewood, Ill. : Irwin, 1987
Online resources:
Availability: Items available for loan: African Studies Department Library (1)Call number: HF5415.13.M13.

9.
Essentials of marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy. by Series: McGraw-Hill/Irwin series in marketing
Edition: 10th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : McGraw-Hill/Irwin, �2006
Availability: Items available for loan: School of Business Library (1)Call number: HF5415.P41.

10.
Essentials of marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy. by Series: McGraw-Hill/Irwin series in marketing | Irwin series in marketing
Edition: 10th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, MA : McGraw-Hill / Irwin, cop. 2006
Availability: Items available for loan: School of Business Library (2)Call number: HF5415.P41, ...

11.
Basic marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy. by Series: McGraw-Hill/Irwin series in marketing
Edition: 15th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : McGraw-Hill, 2005
Availability: Items available for loan: Faculty of Education Library (1)Call number: hf5415.13.P41. School of Business Library (2)Call number: HF5415.13.P41, ...

12.
Basic marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy. by Series: Irwin series in marketing
Edition: 12th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chicago : Irwin, �1996
Availability: Items available for loan: School of Business Library (2)Call number: HF5415.13.M12, ...

13.
Basic marketing : a global-managerial approach/ William D. Perreault, Jr., E. Jerome McCarthy. by Series: McGraw-Hill/Irwin series in marketing
Edition: 14th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill, c2002
Availability: Items available for loan: Oguaa Hall Library (2)Call number: HF5415.13.P42, ... School of Business Library (3)Call number: HF5415.13.P38, ... UCC Main Library (8)Call number: HF5415.13.P42, ...

14.
Applications in basic marketing : clippings from the popular business press / E. Jerome McCarthy and William D. Perreault. by
Edition: 1993-1994 ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Homewood, IL ; Boston, MA : Irwin, �1993
Availability: Items available for loan: School of Business Library (1)Call number: HF5415.13.M12.

15.
Applications in basic marketing : clippings from the popular business press / William D. Perreault and E. Jerome McCarthy. by
Edition: 1995-1996 ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chicago, Ill. : Irwin, �1995
Availability: Items available for loan: School of Business Library (1)Call number: HF5415.13.P38.

16.
Applications in basic marketing : clippings from the popular business press / William D. Perrault and E. Jerome McCarthy. by
Edition: 2005-2006 ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York, NY : McGraw-Hill/Irwin, �2005
Online resources:
Availability: Items available for loan: School of Business Library (2)Call number: HF5415.13.P41, ...

17.
Applications in basic marketing : clippings from the popular business press / William D. Perrault and E. Jerome McCarthy. by
Edition: 2001-2002 ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : Irwin McGraw-Hill, �2002
Availability: Items available for loan: School of Business Library (1)Call number: HF5415.13.Ap5.

18.
Applications in basic marketing : clippings from the popular business press / William D. Perrault and E. Jerome McCarthy. by
Edition: 1999-2000 ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : Irwin McGraw-Hill, �2000
Availability: Items available for loan: Faculty of Science and Technology Education Library (1)Call number: HF5415.13.P42. Kwame Nkrumah Hall Library (1)Call number: HF5415.13.P41. School of Business Library (6)Call number: HF5415.13.P38, ...

19.
The marketing game! with student CD-ROM / Charlotte H. Mason, William D. Perreault. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : McGraw-Hill, �2002
Availability: Items available for loan: UCC Main Library (1)Call number: HF5415.135.M38.

20.
Basic marketing : a managerial approach / E. Jerome McCarthy, William D. Perreault. by Series: Irvin series in marketing
Edition: 10th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Homewood, IL : Irwin, c1990
Availability: Items available for loan: UCC Main Library (3)Call number: HF5415.13.M12, ... Valco Hall Library (2)Call number: HF5415.15.M12, ...

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