Cateora, Philip R. <br/><br/>
International marketing / 
Philip R. Cateora, Mary C. Gilly, John L. Graham. 
 - 15th ed. 
 - New York, NY :  McGraw-Hill/Irwin,  c2011. 
 - 1 online resource (xxxiii, 622 pages :  color illustrations, color maps) 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>
<br/><br/><label>LCCN: </label>
<br/><br/><label>Subjects--Topical Terms: </label><br/>Export marketing.<br/>International business enterprises.<br/>Entreprises multinationales.<br/>Export marketing.<br/>International business enterprises.
<br/><br/><label>LC Class. No.: </label>HF1416 
<br/><br/><label>Dewey Class. No.: </label>658.8/4