TY  - BOOK
AU  - Lehmann,Donald R.
AU  - Winer,Russell S.
TI  - Analysis for marketing planning
T2  - The Irwin series in marketing
SN  - 0256214425
AV  - HF5415.13 .L52
U1  - 658.8/02 20
PY  - 1997///
CY  - Chicago
PB  - Irwin
KW  - Marketing
KW  - United States
KW  - Management
KW  - �Etats-Unis
KW  - Gestion
KW  - fast
KW  - gnd
KW  - Planung
KW  - gtt
KW  - Bedrijfsplanning
KW  - USA
KW  - swd
N1  - Includes bibliographical references and index; 1. Overview -- 2. Defining the Competitive Set -- 3. Industry Analysis -- 4. Competitor Analysis -- 5. Customer Analysis -- 6. Market Potential and Forecasting -- 7. Analysis and Strategy
ER  -