Lehmann, Donald R. creator Winer, Russell S. text bibliography ilu Chicago Irwin �1997 1997 4th ed. monographic eng

print

xi, 211, I-8 pages : illustrations ; 24 cm. 1. Overview -- 2. Defining the Competitive Set -- 3. Industry Analysis -- 4. Competitor Analysis -- 5. Customer Analysis -- 6. Market Potential and Forecasting -- 7. Analysis and Strategy. Donald R. Lehmann, Russell S. Winer. Includes bibliographical references and index. n-us--- Marketing United States Management Marketing �Etats-Unis Gestion Marketing Management Marketing Planung Marketing Bedrijfsplanning United States USA HF5415.13 .L52 658.8/02 85.40 QP 612 0256214425 9780256214420 007115423X 9780071154239 96041064 DLC 960827 20230623160104.0 ocm35360695 eng