02208cam a2200577 a 4500 ocm35360695 OCoLC 20230623160104.0 960827s1997 ilua b 001 0 eng 96041064 009807930 Uk 0256214425 (recycled paper) 9780256214420 (recycled paper) 007115423X (pbk.) 9780071154239 (pbk.) AU@ 000012701013 DEBBG BV011623292 NZ1 4545623 YDXCP 1380106 (OCoLC)35360695 (OCoLC)39641666 (OCoLC)992260202 (OCoLC)1223328700 DLC eng DLC NLGGC BTCTA YDXCP DEBBG OCLCQ TULIB OCLCF UKMGB OCLCQ OCLCO OCLCQ I8M OCLCO VGM OCLCQ OCLCA MYUTI OCLCO n-us--- HF5415.13 .L52 658.8/02 20 85.40 bcl QP 612 rvk Lehmann, Donald R. 23714 Analysis for marketing planning / Donald R. Lehmann, Russell S. Winer. 4th ed. Chicago : Irwin, �1997. xi, 211, I-8 pages : illustrations ; 24 cm. text txt rdacontent unmediated n rdamedia volume nc rdacarrier The Irwin series in marketing Includes bibliographical references and index. 1. Overview -- 2. Defining the Competitive Set -- 3. Industry Analysis -- 4. Competitor Analysis -- 5. Customer Analysis -- 6. Market Potential and Forecasting -- 7. Analysis and Strategy. Marketing United States Management. 23715 Marketing �Etats-Unis Gestion. 23716 Marketing Management. fast (OCoLC)fst01010209 15810 Marketing gnd 3303 Planung gnd 15498 Marketing. gtt 3303 Bedrijfsplanning. gtt 23717 United States. fast (OCoLC)fst01204155 8 USA. swd 333 Winer, Russell S. 23718 Irwin series in marketing. 23719 lcc BK HELD BY GHUCC - 157 OTHER HOLDINGS 0 0 0 0 OPEN UCCML UCCML FFWW 2023-06-23 3 HF5415.13.L52 30261101291377 2023-08-03 00:00:00 2023-07-19 2023-06-23 BK 214950 45019 45019