Lehmann, Donald R. <br/><br/>
Analysis for marketing planning / 
Donald R. Lehmann, Russell S. Winer. 
 - 4th ed. 
 - Chicago :  Irwin,  �1997. 
 - xi, 211, I-8 pages :  illustrations ;  24 cm. 
 - The Irwin series in marketing .
 - Irwin series in marketing. .
<br/><br/>Includes bibliographical references and index. 
<br/><br/>1. Overview -- 2. Defining the Competitive Set -- 3. Industry Analysis -- 4. Competitor Analysis -- 5. Customer Analysis -- 6. Market Potential and Forecasting -- 7. Analysis and Strategy. 
<br/><br/><label>ISBN: </label>0256214425 9780256214420 007115423X 9780071154239 
<br/><br/><label>LCCN: </label>96041064  
<br/><br/><label>Nat. Bib. Agency Control No.: </label>009807930  Uk 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.--United States<br/>Marketing--Gestion.--�Etats-Unis<br/>Marketing--Management.<br/>Marketing<br/>Planung<br/>Marketing.<br/>Bedrijfsplanning.
<br/><br/><label>Subjects--Geographic Terms: </label><br/>United States.<br/>USA.
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .L52 
<br/><br/><label>Dewey Class. No.: </label>658.8/02