Analysis for marketing planning / Donald R. Lehmann, Russell S. Winer.

By:

Lehmann, Donald R

Contributor(s):

Winer, Russell S

Material type: Text

TextSeries: Irwin series in marketingPublication details: Chicago : Irwin, �1997.Edition: 4th edDescription: xi, 211, I-8 pages : illustrations ; 24 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

0256214425
9780256214420
007115423X
9780071154239

Subject(s):

DDC classification:

658.8/02 20

LOC classification:

HF5415.13 .L52

Other classification:

85.40
QP 612

Contents:

1. Overview -- 2. Defining the Competitive Set -- 3. Industry Analysis -- 4. Competitor Analysis -- 5. Customer Analysis -- 6. Market Potential and Forecasting -- 7. Analysis and Strategy.

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	UCC Main Library	Open	HF5415.13.L52 (Browse shelf(Opens below))	Available		30261101291377

Includes bibliographical references and index.

1. Overview -- 2. Defining the Competitive Set -- 3. Industry Analysis -- 4. Competitor Analysis -- 5. Customer Analysis -- 6. Market Potential and Forecasting -- 7. Analysis and Strategy.

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Analysis for marketing planning / Donald R. Lehmann, Russell S. Winer.

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