Includes bibliographical references and indexes.

Ch. 1. Consumers Rule -- Ch. 2. Perception -- Ch. 3. Learning and memory -- Ch. 4. Motivation and values -- Ch. 5. The self -- Ch. 6. Personality and lifestyles -- Ch. 7. Attitudes and persuasion -- Ch. 8. Decision making -- Ch. 9. Buying and disposing -- Ch. 10. Groups -- Ch. 11. Organizational and household decision making -- Ch. 12. Income and social class -- Ch. 13. Ethnic, racial, and religious subcultures -- Ch. 14. Age subcultures -- Ch. 15. Cultural influences on consumer behaviour -- Ch. 16. Global consumer culture.

Consumer behavior is more than buying things; it also embraces the study of how having (or not having) things affects our lives and how possessions influence the way we feel about ourselves and each other - our state of being. This book is presented in a contemporary framework based around the buying, having and being model and in an Australasian context. Students will be engaged and excited by the most current research, real-world examples, global coverage, managerial applications and ethical examples to cover all facets of consumer behavior. With new coverage of Personality and incorporating real consumer data, Consumer Behavior is fresh, relevant and up-to-date. It provides students with the best possible introduction to this fascinating discipline.